# Moderation: Mindful Food Diary — Press Kit

*A mindful food diary — no calorie counting, no guilt.*

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## Elevator Pitch

Moderation is a radically simple food diary. Instead of counting calories or scanning barcodes, you log meals with a single tap — healthy or unhealthy — and let gentle patterns reveal themselves over time.

## Key Features

- **One-tap logging** — Record a meal as healthy or unhealthy. That is the whole interaction.
- **Gentle insights** — See trends across weeks without shame, pressure, or numeric goals.
- **Siri & widgets** — Log from your Home Screen, Shortcuts, or by voice — no need to open the app.
- **Private by default** — No account, no ads, no sign-in. Your diary lives on your device.
- **Tags & custom meals** — Optionally mark dietary preferences (keto, gluten-free, low-carb) and create your own meal types.
- **Moderation Pro** — Unlimited tags, weight trends via HealthKit, custom reminders, themes, and alternate icons.

## Fact Sheet

- **Developer:** Pixelfolio
- **Released:** 2018
- **Price:** Free, with Pro subscription
- **Platforms:** iPhone
- **Languages:** English
- **App Store:** https://apps.apple.com/us/app/moderation/id1086750452

## Founding Story

Dominic began building Moderation in 2016 as a deliberate rejection of calorie-counting apps like MyFitnessPal — the thesis being that awareness and moderation are more sustainable than gram-level measurement. It shipped on the App Store on 14 October 2018 after two years of solo iteration and reached #4 Product of the Day on Product Hunt in January 2019. Since then the app has been rewritten from UIKit to SwiftUI, with a compounding feature arc — HealthKit weight trends, custom tags, themes, alternate icons — each release reinforcing mindful eating over measurement. Moderation is the longest-running app in the Pixelfolio portfolio, pre-dating the company by nine years.

## Press Quotes

> "The more you use Moderation, the more insights you can get about your eating habits."
> — 9to5Mac

> "The idea is that simply by being more aware of what you’re eating is enough to help you make better decisions going forward. And by making you decide whether your meal was healthy or not, the app forces you to actually think about it."
> — Oliver Haslam, iMore

> "Tracking your eating habits has never been so easy, or more importantly: so painless."
> — Matt VanOrmer, Peer Reviewed

## About Pixelfolio

Pixelfolio is a one-person iOS studio run by Dominic Williams, who grew up in Wales and now lives in Halifax, Nova Scotia. The company builds and stewards a portfolio of well-crafted, delightful apps for iPhone, iPad, Apple Watch, Mac, and Vision Pro — some acquired from their original developers and given a second life, others built from scratch.
The common thread is a design philosophy built on craftsmanship — sweating every detail of the user experience and putting the customer ahead of everything else. A small studio can care about the things larger teams have to skip, and that care is the product.

**Founder:** Dominic Williams — Founder & Developer

Dominic has been building software for twenty years and iOS apps since 2015. Pixelfolio is his full-time focus.

**Based in:** Halifax, Nova Scotia, Canada

## Contact

- **Press enquiries:** dom@pixelfolio.app
- **Website:** https://pixelfolio.app
- **Press kit:** https://pixelfolio.app/press/moderation/
- **Mastodon:** @dom@iosdev.space (https://iosdev.space/@dom)
- **Bluesky:** @swiftlydom.bsky.social (https://bsky.app/profile/swiftlydom.bsky.social)
- **LinkedIn:** https://www.linkedin.com/in/swiftlydom

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Review copies available on request — email dom@pixelfolio.app.
