Press Kits
An independent iOS studio — one developer, a portfolio of delightful apps.
Elevator Pitch
Moderation is a radically simple food diary. Instead of counting calories or scanning barcodes, you log each meal as healthy or unhealthy with a single tap. Gentle patterns reveal themselves over time.
Key Features
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One-tap logging
Record a meal as healthy or unhealthy, with optional tags or a private note when context helps.
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Gentle insights
See trends across weeks without shame, pressure, or numeric goals.
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Siri & widgets
Log by voice or from a widget. Ask Siri to show today's meals, or use Shortcuts to find meals by date and healthiness.
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Private by default
No account, no ads, no sign-in. Your diary lives on your device.
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Tags & custom meals
Use tags for the context that matters to you, and create meal types that fit your routine.
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Moderation Pro
Unlimited tags, custom meal types, extra reminder nudges, themes, and alternate icons.
Screenshots
Click any screenshot to download at full resolution. All screenshots included in the press kit.
Pricing
Free to download. Moderation Pro unlocks unlimited tags, custom meal types, extra reminder nudges, themes, and alternate icons.
| Tier | Price (USD) | Term |
|---|---|---|
| Monthly | US$4.99 | per month |
| Annual | US$29.99 | per year (save ~50%) |
Prices shown in US dollars. Regional pricing varies — see the App Store for your local currency.
History
Dominic began building Moderation in 2016 as a deliberate rejection of calorie-counting apps like MyFitnessPal. The thesis was that awareness and moderation are more sustainable than gram-level measurement. It shipped on the App Store on 14 October 2018 after two years of solo iteration and reached #4 Product of the Day on Product Hunt in January 2019. Since then, the app has been rewritten from UIKit to SwiftUI and expanded with HealthKit weight trends, custom tags, themes, and alternate icons. Each release reinforces mindful eating over measurement. Moderation is the longest-running app in the Pixelfolio portfolio, pre-dating the company by nine years.
Press coverage
“The more you use Moderation, the more insights you can get about your eating habits.”
— 9to5Mac
“The idea is that simply by being more aware of what you’re eating is enough to help you make better decisions going forward. And by making you decide whether your meal was healthy or not, the app forces you to actually think about it.”
— Oliver Haslam, iMore
“Tracking your eating habits has never been so easy, or more importantly: so painless.”
— Matt VanOrmer, Peer Reviewed
About Pixelfolio Inc.
🇨🇦 Halifax, Nova Scotia · Founded 2025
Pixelfolio is a one-person iOS studio run by Dominic Williams, who grew up in Wales and now lives in Halifax, Nova Scotia. The company builds and stewards a portfolio of well-crafted, delightful apps for iPhone, iPad, Apple Watch, Mac, and Vision Pro — some acquired from their original developers and given a second life, others built from scratch.
The common thread is a design philosophy built on craftsmanship — sweating every detail of the user experience and putting the customer ahead of everything else. A small studio can care about the things larger teams have to skip, and that care is the product.
Press Contact
Review copies, interviews or additional questions. Just ask.
- dom@pixelfolio.app
- Mastodon
- @dom@iosdev.space
- Bluesky
- @swiftlydom.bsky.social
- linkedin.com/in/swiftlydom
- Website
- pixelfolio.app